Wholesale programme

An existing route to customers who buy these categories, somewhere to hold stock, and the ability to support what you sell after it leaves you.

Coverage matters as much as volume. A distributor serving a city or a segment we do not reach is more useful than a larger one competing with an existing route.

What you currently carry, who you sell to, and where. Any existing supplier relationships in adjacent categories are worth mentioning — they tell us more about fit than a volume figure does.

Territory, exclusivity and commitment are all things to agree between us rather than publish. Anything written here would be a guess at your situation, and a distributor arrangement is exactly the sort of thing that should not start from a guess.

Quantity per item, not total spend. Two hundred of one mixer prices better than twenty of ten different ones at the same value, because the cost sits in the line rather than the invoice.

How firm the order is. A committed order prices differently from an indicative one, and a repeat schedule differently again.

Timing. An order that can wait for the next inbound shipment is a different proposition from one that has to come out of current stock.

Send a line-by-line list with quantities. If you are not sure of exact quantities, send a range — a price against "150 to 200" is more useful than a price against a number you will not hold to.

If you want the full range rather than specific items, say so and we will send what we can supply in your categories along with the prices that go with it.

There is no wholesale price list on this site, and no login that reveals one. Every wholesale price is quoted against a specific order, so a published list would be either wrong or so hedged as to be useless.

Concentrating an order on fewer lines does more than increasing its total. An order of five items at high quantity almost always prices better than the same value spread across forty.

A schedule you will actually hold to — four deliveries across a year, say — is worth more than one large order, because it makes what we buy predictable. If you can commit, say so; if you cannot, do not, because a commitment that quietly lapses is worse for both sides than an honest single order.

An order that can move by a few weeks is easier to price well than one pinned to a date. If your timing is genuinely flexible, that is worth stating explicitly — it is rarely assumed.

Wholesale pricing assumes wholesale handling — full cartons, one picking operation, one shipment. Below a certain quantity that assumption stops holding and the price stops making sense, which is what a minimum is really describing.

It is usually set per item rather than per order, because the cost it reflects sits on the line.

It depends on the item and on how the range is packed. Rather than publish a figure that would be wrong for most of the catalogue, we give you the minimum for the specific items you ask about, at the same time as the price.

Ask about the items you actually want. A general answer would not help you decide anything.

Two things usually work. Concentrating the order on fewer items often clears the minimum on those lines without increasing the total. Or buy from the ordinary catalogue at retail — it is available to everyone, with no minimum, and for a small first order it is frequently the sensible answer.

Every product page also has a bulk enquiry that goes straight to us, which is the quickest way to ask about one specific item.

Lead time becomes the main constraint. A container is planned months ahead, so the useful conversation starts well before you need the goods.

The mix inside the container matters as much as the total. Filling it well — the right split across items and sizes — is most of the work, and it is worth doing together rather than sending a finished list.

The categories you want to cover, your expected annual volume in them, and the window you are working to. A finished line-by-line list is not needed at this stage and is often counterproductive, because the mix usually changes once packing is worked through.

Orders are currently fulfilled within Pakistan. If you are asking from outside it, say where you are and what you need — we will tell you plainly whether we can serve it rather than leave you to find out at the quoting stage.